Where data meets direction.

North & Gray is based in Toronto, ON on the traditional territory of the Anishinaabe, Haudenosaunee, and Wendat peoples. We honour this land with gratitude and respect.

North & Gray helps organizations cut through the noise. We transform complexity into clear, actionable strategies that connect with audiences, convert attention into engagement, and create lasting value.

We partner with organizations and executive teams who are scaling with intention. Whether you're expanding your reach, refining your message, or evolving your brand architecture, we bring trusted expertise, sharp insight, and a human-first approach to every challenge.

No fluff. No ego. Just clarity, alignment, and meaningful results.

When growth slows, data becomes your next move.

  • Megan V.

    FOUNDER & PRINCIPAL , MARKETING & DATA STRATEGY

    Driven by clarity and connection, making data human and strategy actionable to help organizations grow with purpose.

  • Melissa C.

    CORPORATE STRATEGIC CONSULTANT

    With 20+ years of global experience, blending analytical rigor and creative strategy to turn complex challenges into sustainable growth.

  • Catherine B.

    STRATEGIC MARKETING ADVISOR

    Bringing 20+ years navigating market shifts, bridging data and creativity to craft strategies that drive meaningful impact.

  • Ifeanyi (Kimberly) O.

    ACCOUNT MANAGER

    Building trusted client relationships that turn complex needs into clear, results-driven solutions with lasting impact.

  • Talitha P.

    Director of Operations & Strategic Project Management

    Leveraging 10+ years of nonprofit experience, bridging operational excellence and strategic leadership to drive sustainable growth.

  • Jen L.

    SENIOR DATA ANALYST

    Turning complex data into clear, actionable insights that empower confident decisions and uncover new opportunities.

A Data-Driven — Approach with Heart

We blend sharp analytics with human insight to drive purposeful growth. Our strategies are grounded in data, shaped by lived experience, and built for lasting impact.

From fundraising to performance, communications to expansion — we help organizations grow with clarity and intention.

  • We center underrepresented voices and work to create strategies that reflect the needs and realities of diverse communities. This is more than a lens — it’s a commitment to shifting power and increasing access through our work.

  • We aim for outcomes that last. By aligning data-driven strategies with long-term goals, we help organizations grow responsibly — without losing sight of the people and communities they serve.

  • Clear communication builds trust. We provide honest, constructive feedback and work collaboratively to ensure everyone involved feels informed, respected, and aligned.

  • Whether we’re supporting a non-profit, a mission-driven business, or a public sector team — our focus is always on shared vision and meaningful results.