Where data meets direction.

North & Gray is based in Toronto, ON on the traditional territory of the Anishinaabe, Haudenosaunee, and Wendat peoples. We honour this land with gratitude and respect.

Founded by Megan Ashley Virgill, a bilingual marketing and data insights leader. North & Gray helps organizations cut through the noise—transforming complexity into clear, actionable strategies that connect, convert, and create lasting value.

We work with organizations and leaders who want to grow and scale — thoughtfully and with purpose. Whether you're expanding your impact, strengthening your message, or evolving your brand, we bring trusted expertise, sharp insight, and a human-first approach to every challenge.

No fluff. No ego. Just clarity, alignment, and meaningful results.

When growth slows, data becomes your next move.

  • Megan Virgill

    FOUNDER & PRINCIPAL , MARKETING & DATA STRATEGY

    Driven by clarity, connection, and results that last. Making data feel human and strategy feel possible, improving organizations’ ability to grow with purpose and confidence.

  • Catherine Blake

    STRATEGIC MARKETING ADVISOR

    Bringing over 20 years of experience navigating market shifts, she bridges data and creativity to craft impactful, sustainable strategies that fuel meaningful growth.

  • Jen Lee

    SENIOR DATA ANALYST

    Turns complex data into clear, actionable insights that empower confident decisions. Passionate about uncovering trends that open doors to new opportunities.

  • Ifeanyi (Kimberly) Odiwe

    COMMUNITY & PARTNERSHIPS MANAGER

    Builds authentic partnerships that turn complex challenges into clear, impactful opportunities. Passionate about connecting purpose-driven communities to drive sustainable growth and measurable outcomes.

A Data-Driven — Approach with Heart

We blend thoughtful data insights with genuine human understanding. We don’t just look at numbers — we uncover the stories and opportunities that help your organization grow meaningfully and sustainably.

Our approach respects the unique needs of every community we serve, from social impact organizations to purpose-driven businesses, focusing on impact that lasts and connections that matter.

  • We center underrepresented voices and work to create strategies that reflect the needs and realities of diverse communities. This is more than a lens — it’s a commitment to shifting power and increasing access through our work.

  • We aim for outcomes that last. By aligning data-driven strategies with long-term goals, we help organizations grow responsibly — without losing sight of the people and communities they serve.

  • Clear communication builds trust. We provide honest, constructive feedback and work collaboratively to ensure everyone involved feels informed, respected, and aligned.

  • Whether we’re supporting a non-profit, a mission-driven business, or a public sector team — our focus is always on shared vision and meaningful results.